Amazon.it is available in English. This new feature, that will be fully rolled out for all customers in the upcoming weeks, meets the needs of millions of English-speaking customers, whether they live in Italy or just visit the Country for tourism, allowing them to shop on Amazon.it, receive notifications, and communicate with Amazon Customer Service in English. Customers can rely on a wide selection of products, low prices, and fast and convenient deliveries. Amazon continually seeks to make customers’ daily lives easier, and it is with this desire that users can now find Amazon.it in English.

Millions of additional customers for Italian SMEs

Products from small and medium-sized enterprises (SMEs) continue to represent over 60% of sales in Amazon’s online stores. Amazon is continuously committed to supporting the growth of small and medium-sized enterprises and, in 2022, more than 21,000 Italian SMEs chose to use Amazon to sell online. Among them, more than half have exported their products, collectively recording over 950 million euros in foreign sales. With the launch of Amazon.it in English, English-speaking customers, whether they live in Italy or are part of the millions of tourists who visit Italy each year, will now be able to shop on Amazon.it in their preferred language. This new functionality represents an opportunity for Italian SMEs who sell their products on Amazon.it, including those featured in the Made in Italy showcase, which which can now be accessed by millions additional visitors.

Fast and convenient delivery options in Italy

Customers also have access to all Amazon.it features and benefits: fast same-day or one-day delivery for Prime members, and the convenience of receiving their purchases either at home or at their chosen holiday location. Additionally, customers can have their orders shipped – at no extra cost – to Amazon Lockers for self-service pickup, or to Amazon Counters, assisted pickup points available at local shops and retailers.

From sunscreen to luggage, from sports equipment to products offered by Italian SMEs

Italy continues to be one of the most popular destinations for summer vacations, with thousands of tourists choosing to relax on its beaches or visit its art cities. Amazon.it will allow customers to shop online easily and conveniently. They will no longer have to worry about having forgotten something essential in their suitcase, such as sunscreen or sports equipment. Thanks to the availability of Amazon.it in English, customers will be able to purchase what they need even when they are on vacation. This feature is accessible from desktop, clicking on the flag on the right up corner of the screen, and on the Amazon shopping app, opening “Your account” in and clicking on the flag in the top right corner of the page, which will open the language settings page. Customers will be able to discover a wide selection of Made in Italy products ranging from typical food and wine products, to the best design items for home and furniture, as well as clothing and accessories. Customers will also be able to choose from excellences from all over Italy, discovering even local specialties from North to South, thanks to the 18 regional storefronts currently available in the Made in Italy storefront.